Mumbai-based Collective Artists Network has announced the launch of Radhika Subramaniam, India’s first AI travel influencer and the first virtual personality in the country to speak both English and Tamil. The groundbreaking launch, announced on June 11, 2025, represents a significant milestone in India’s rapidly evolving digital content landscape.
Unlike traditional travel influencers, Radhika is fully AI-powered and embodies the spirit of a Gen Z solo traveler — curious, culturally aware, and unapologetically independent. Her character narrative mirrors the experiences of many young Indians, having left a stable corporate career to travel across the country in pursuit of stories, culture, and self-discovery.
Radhika is described as “your girl-next-door meets globetrotter” — a Gen Z solo traveller with a backstory that reads like a millennial quit-notice, having ditched her corporate job to chase culture, conversations and chai at roadside stalls across India.
“Radhika feels like someone we all know — that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network.
Radhika made her Instagram debut in March 2025, and her bio reads: “AI-Traveller, Explorer, Wanderluster | Curating experiences across India.” Based in Bengaluru according to her profile, she has already gained a modest but growing follower base of around 2,000.
Her bilingual voice allows her to move seamlessly between regions and communities, making her relatable to a much wider audience. For brands, this opens up new ways to connect — whether it’s a tourism board bringing attention to overlooked destinations, or a young Indian brand telling a story rooted in place and identity.
“There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends or trying to be viral — she actually gets the context,” said Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social. “For brands, that’s gold. You get someone who’s always on, always in sync with your voice — but also genuinely engaging for the audience”.
Radhika isn’t the world’s first AI travel influencer — Germany launched “Emma,” an AI-powered tourism ambassador, back in 2023. But her arrival marks India’s first significant step into this fast-evolving space, where technology meets personality to create always-on, always-engaging content creators.
The launch comes at a time when AI-powered content creation is gaining significant traction globally, with brands increasingly looking for consistent, scalable, and culturally relevant digital personalities to connect with diverse audiences.
Collective Artists Network, founded in 2009, has established itself as a leading force in India’s creator economy. The company has raised $16.5M in funding and is valued at ₹862 crore, representing talent ranging from Bollywood celebrities to digital creators.
The company represents 438 exclusive celebrities and has over 2 lakh creators on its platform, executing over 100 brand campaigns monthly. With Radhika’s launch, Collective Artists Network continues to push boundaries in synthetic content creation while maintaining cultural relevance.
Radhika’s arrival marks a bigger shift — where storytelling is no longer limited by the traditional rules of influence, and where AI can be used to create characters who truly connect. This development signals a new era where AI-powered personalities can provide brands with consistent, culturally aware content that’s always ready to deploy.
The launch of Radhika Subramaniam represents more than just a technological advancement; it embodies the evolution of digital storytelling in India, where artificial intelligence meets authentic cultural narratives to create genuinely engaging content experiences.
As the digital landscape continues to evolve, Radhika’s success will likely determine the future trajectory of AI-powered influencer marketing in India, potentially paving the way for more culturally nuanced virtual personalities across different regions and languages.
