Tea industry in Assam is facing challenges, particularly in the international market, and there’s a call for strategic promotion to explore untapped markets.
Bharatiya Chai Parishad Chairman, Nalin Khemani, emphasizes the need for the commerce ministry’s support to boost exports and promote Assam’s tea globally. Addressing oversupply issues in the domestic market and tepid export demand, Khemani urges the government to collaborate with the Tea Board in introducing a comprehensive tea promotion policy.
Such an initiative, he believes, could open up new opportunities in overseas markets.
With the upcoming Budget session of Parliament commencing on February 1 and extending until February 9, the focus on the ailing tea industry gains significance.
Finance Minister Nirmala Sitharaman is set to present the interim budget on February 1, addressing fiscal needs during the period leading up to the formation of a new government post the Lok Sabha polls expected in April-May.
President Droupadi Murmu’s address to the joint sitting of the two Houses of Parliament will mark the commencement of the session.
The interim budget is crucial in sustaining economic stability during the transitional phase.